A new brand in a highly competitive field.
Launching into women’s health in Australia is not easy and Anthia’s brand design was starting from scratch. Everything from the logo to the brand colours, needed to be distinct enough from other competitors while also adhering Australian guidelines. Often the biggest piece of feedback I got was designs were ‘too pretty’. An exciting challenge from a brand that could help women across Australia.
Logo Design:
Traditional motifs morphed into a new design.
Packaging Mockup:
Anthia’s team had a desire to push Australia’s medical packaging guidelines juuuust a little bit. They needed a design that could be easily used across multiple products, clearly identifiable as the Anthia Brand and stood out from competitors.
Website Template:
As Anthia is new and slowly developing, the team asked for a website template that could be given to their coder. Open to additions, placeholders were fine and once again: ‘Not toooo pretty.’